Guide

Market research before you export: what to check first

Build a market shortlist with comparable product statistics, then check the shipment evidence and commercial questions that matter to your offer.

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PRACTICAL RESEARCH

Build a comparable market shortlist

Compare markets for the same product scope and period. Keep the reporting market, trade direction, HS category and data source beside the figures. A broad category is a starting point for research, not a precise demand forecast for your model.

CheckRecord in your comparisonHow to use it
Product scopeDescription, specifications, code and version.Confirm that the category contains your product.
PeriodYear or months, source and available coverage.Compare the same window; label gaps.
Trade sizeReported value or quantity, units and valuation basis.Assess category scale without inferring a buyer count.
Partner mixPartner-country definition and selected scope.Investigate existing trade routes; do not infer willingness to switch suppliers.
Change over timeComparable periods and consistent classification.Investigate changes in price, volume, mix or coverage before explaining growth.
Company evidenceProduct-matched shipment records where available.Check whether the market shortlist can support importer research.
PRACTICAL RESEARCH

Worked example: broad category versus product fit

The auto parts page separates 2024 HS 8708 category statistics from selected U.S. painted-rotor bill-of-lading examples displaying HS 870830. The category table helps compare its included markets; the specific shipment descriptions help frame a company research task. Their codes, periods and data types differ, so the two views should not be combined into a single product market-size estimate.

The LED lighting page uses the same distinction: annual lighting-category context alongside selected fixture shipment examples.

PRACTICAL RESEARCH

Make a shortlist decision

  1. Continue research when product fit, comparable statistics and useful company evidence are available.
  2. Investigate a gap when category scope, missing periods or company fields remain unresolved.
  3. Change the scope when the available evidence does not answer the commercial question.

Trade data is one input. Check product requirements, landed costs, service capability and current customer needs before committing resources. This guide does not confirm current duties, certifications or entry requirements for a particular product.

Statistical starting point: UN Comtrade. Confirm the dataset metadata and the importing market’s relevant official requirements for your product.

PRACTICAL RESEARCH

Request records for your own product

Describe your product, importing market, preferred dates and the fields you need. We check the available scope before discussing delivery.

Ask about your market

Tell us your product and target market. We will confirm available fields and dates, then share relevant record screenshots or arrange a demonstration.

· We usually reply within one hour during business hours, Monday to Friday, 09:00–18:00 (UTC+8).· Receive sample screenshots for your product and market, where records are available.· Market analysis and a Zoom or Microsoft Teams demonstration are available according to your needs.· Your details are used for this enquiry. See our privacy policy.
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